The Ten Best Infographics on PR, Marketing and Social Media
By Jane Hamilton, MyMediaInfo
If you subscribe to the old adage that a picture says a thousand words, then you probably love infographics. ‘Information graphics’ can summarize complex information in a clear, concise way, and they are especially helpful for making an impact on a reader. And while presenting knowledge or information in a visual and graphical manner is nothing new – think back thousands of years to those drawings on the side of the cave! – there has been a significant trend toward illustrating information as a way to communicate it more effectively.
The popularity of infographics isn’t a fluke for a number of reasons. Pictures tend to stay with a reader longer than endless text explaining the same concept. Information is more easily understood when it is well organized and presented in a visually stimulating, orderly fashion. Also, infographics allow for a new perspective, helping the reader to see familiar subject matter in a new light or from a different angle. Finally, the information illustrated in an infographic can work on multiple levels. At first glance it provides insight into the ‘big-picture’, and a closer look at the details can help the reader understand the concept in a more specific manner.
Use of infographics has become especially popular in the world of marketing and social media. With an overwhelming number of them out there, we’ve compiled the 10 most descriptive and distinct that we’ve seen. Click on any of the images for a larger version, but be careful of information overload!
1. The Conversation Prism – Brian Solis’ Conversation Prism is a comprehensive listing of all social networking sites and the multiple ways they are used. We love it because it covers everything, and it organizes the sites by the way that people use them.
2. “How Engaged is Your Brand?” – Alterian compiled the findings of their 8th Annual Survey of marketers to create this infographic illustrating how well marketers understand social media conversations. We love it because it packs a lot of information into an easy to read format – charts are always a winner when communication information.
3. The New Marketing Trifecta: Email, mobile devices and social media have become the communication trifecta for marketing. The infographic uses charts, graphs and drawings to make comparisons and highlight the most important information. We love it because it connects these three mediums Venn diagram style so we can easily see how they interact with each other.
4. SEO FAQs – A Guide: This infographic could also be titled “What You’ve Always Wanted to Know About SEO But Were Afraid to Ask.” It gives a great overview of all the things that go into SEO, from site architecture and keyword research to link building and linkbaiting. We love it for breaking SEO down into bite size explanations that are easy to digest!
5. Make Social Media Work for Your Company – A neat little infographic on how various levels of an organization or business could use different social media sites as vehicles for their communication and marketing agenda. We love it because it addresses common challenges and gives multiple solutions for each.
6. Everybody’s Doing It – Social media tools have quickly proven their value with marketers. The adoption rate of social media as part of a comprehensive marketing strategy has grown dramatically in a short period. This infographic shows how marketers were embracing social media in 2010. We love it because not only is it a comprehensive overview of 2010, but it also has great insight into the future.
7. The *Revised* Social Media Effect – You create engaging content on one of your sites and you put it out there hoping it will reach the maximum number of people in the minimum amount of time with the maximum desirable effect. However, it’s not enough to sit and wait with fingers crossed. This infographic explains why. We love it because it ties all the social media sites in to help us understand how content goes viral.
8. Facebook Facts & Figures – No infographic list would be complete without the ultimate Facebook infographic. It’s got all the information you could possibly need on one of the most popular and successful social networking sites today. We love it for its exhaustive list of figures that does a great job of showing just how far and wide Facebook’s reach is.
9. The Blog Tree – The blog has been around much longer than most social media sites and has often been dismissed as too dated to keep up with the traffic on the information highway. And yet, it has prevailed as one of the most reliable sources of user-generated content. This infographic shows us the movers and the shakers on The Blog Tree. We love it for organizing the blogs by topic and color coding the number of visitors.
10. Class of 2011 – High School is full of archetypes: the gossip, the nerd, the exchange student, the football champion, and the prom queen, just to name just a few! What if Social Media were a high school? Where would the most popular social media sites fit in? This infographic puts them in a yearbook. We love it because high school yearbooks always get us nostalgic!